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Until Air Deccan entered the scene in
2003, there were only scheduled domestic carries in India, Indian Airlines, Jet Airways and
Air Sahara. Air Deccan became India’s first Low Cost Carrier (LCC). Since then the dynamics
of the game
have changed drastically, soon followed Kingfisher Airlines, Spicejet, GoAir,
Paramount Airways and Indigo.
1.5 percent share to LCCs every month. Currently all the LCCs put together have a market share of 37 per cent.
Questions:-
1.
In your opinion what is the future of civil aviation in India? Will LCC dominate the domestic market?
THE
COSTS OF DELAY
The public sector Indian Oil Corporation (IOC), the major
oil refining and marketing company which was also the canalizing agency for oil
imports and the only Indian company I the Fortune 500, in terms of sales,
planned to make a foray in to the foreign market by acquiring a substantial
stake in the Balal Oil field in Iran of the Premier Oil. The project was
estimated to have recoverable oil reserves of about 11 million tonnes and IOC
was supposed to get nearly four million tonnes.
The RBI, which gave IOC the approval for
$15 million investment, took more than a year for clearing the deal because the
structure for such investments were not in place, it was reported.
QUESTIONS
1. Discuss
internal, domestic and global environments of business revealed by
this case.
SUBJECT: ADVERTISING MANAGEMENT
1) There are 4 questions in paper
2) All Questions are compulsory
3) Each question carries 20 Marks
A) Define Advertising Copy? Please
explain various ways of writing print advertising copy with examples?
Case
No: 1
VENKY’S OF VENKATESHWARA HATCHERIES
Venkateshwara Hatcheries which went public
recently is one of the most modern plants in poultry business in Asia. They
have 60 p.c. market share of chicken marketed in the country. Dr. B.V. Rao
of Venkateshwara Hatcheries expired in 1996. His daughter Anuradha Desai is now
the Chairperson and M.D. of VHL. In the beginning they had an Executive
Director Gulam Harjanwalla who professionalized chicken marketing. Sajid
Peerbhoy’s Speer ad agency was chosen. The brief given to Speer was “to market
raw chicken in the form of a full bird. Further, to market legs. To market legs
and breast. To market curried pieces. And half-bird.”
Questions
(A)
(a) Comment
on the advertising strategy adopted previously and currently.
SECTION - A
1.Write short notes on the regulatory
bodies of Aviation Industry.?
2. Explain the Airport Development
process happening in India post deregulation.
3. Briefly analyse the competition in
Airline industry in India.
4. Discuss the term Airside and the
important facilities in Airside.
5. Analyse the different Air carrier
models in use.
6. What do you understand by ATC and
the various functions associated with ATC in Air transportation ?
7. Explain the various terminal
concepts.
Apparel Production Management
Maximum: 80 Marks
Please note that there are 2 sections.
The section A consists of 40 marks and section B consists of 40 marks.
1. Discuss elaborately on the product
types and organisation of clothing industry.
2. Explain in detail the production
planning and different departments of a garment industry
3. Discuss in detail on the pricing
policies and factors affecting pricing policies.
4. Explain how the basic work
measurement is carried out.
5. Explain in detail ten point and
Dallas systems of fabric inspection systems.
Apparel Production Management
Case Study - I
The RK international is an Apparel
Exporter with a Turn over of Rs. 155 crores. The company exports to USA and Europe
markets. The company in entering in to a Long term strategic alliance with one
of the biggest retailers in USA for manufacturing of Formal shirts.
The monthly shipment requirement of the
Buyer is 300000 pieces. The company plans to put a new plant for this.
Please advice a plan for RK
international on the following.
1.
The machine requirement in detail for
manufacturing 300000 pieces a month with a description of the kind of
machinery? ( 10 Marks)
2.
The total plan for the Man power in
terms of cutting unit, Finishing Unit and the washing unit as well as the administration
staff? ( 10 Marks)
3.
How many different production lines
would you suggest provided the monthly requirement of 300000 pieces will be
made in 10 different styles? ( 10 Marks)
Subject :-AUTOMOBILE
MANAGEMENT
TOTAL MARKS :80 MARKS 10 marks each
1.
What are the main components used in an automobile?
2.
On What basis are automobile engines classified?
3.
What is the function of the Joints in piston ring? Give reasons for providing
joints in a piston ring?
4.
What are two ways of cooling an engine? Explain briefly?
5. State the two purpose of the Flywheel ,
Camshaft & Manifolds?
Aviation Maintenance Management
Section A: Objective Type & Short Questions (30 Marks)
·
This
section consists of Multiple Choice & Short Note type questions.
·
Answer
all the questions.
·
Part one
carries1 mark each & Part Two carries 5 marks each.
Part One:
Multiple Choices:
- A
maintenance check performed approximately every month is known as:
a.
“C”
check
b.
“A”
check
c.
Visual
check
d.
None of
these
Caselet 1
The
government nationalized the airlines in 1953, with enactment of Air Corporation
Act. Assets of nine existing air companies were transferred to the two new
corporations Air India International and the Indian Airlines. After 40 years,
in 1994 Air Corporations Act was repealed ending the monopoly of the national
air corporation and enabling entry of private operators.
The
liberalization in civil aviation industry began in 1986 with the introduction
of Air Taxi system to boost development of tourism. Though there were several
restrictions relating to seat capacity, airports, timing and fare, the scheme
was liberalized over a period of time. Even the fare was totally deregulated,
allowing air operators to change any fare.
·
Replacement
of ground-based communication, Navigation and Surveillance (CNS) with satellite
based CNS system.
·
Establishment
of differential Global Positioning system (DGPS).
·
Automation
in the Air Traffic control Services, and
·
Establishment
of Automatic Dependent Surveillance (ADS).
Questions:
1. What are
the major plans for implementation to meet challenges of increasing air traffic
and advancement in technology?
Aviation Management
Section A: Objective Type & Short Questions (30 Marks)
·
This
section consists of Multiple Choice and Short Note type Questions
·
Answer
all the questions
·
Part one
carries 1 mark each and Part two carries 5 marks each.
Part One:
Multiple Choices:
- Which
of the following is comes under „Air safety topic‟?
a.
Lightning
b.
Ice
& snow
c.
Fire
d.
All of
the above
Caselet 1
In
relation to Aus Airlines, the scenario of airline industry is understood as a
highly competitive industry. Commercial air transport is considered to be
important for personal mobility, commerce and national security reasons. It
facilitates growth, world trade, international investments and tourism and is
thus considered to be very significant to the globalization taking place in
many industries. The demand for airline service is income elastic. As real
income increases, passengers spend more money on air travel. Conversely, as
fares rise, passengers spend less on air travel. An airline is one service
sector which is subject to various price controls and capacity restrictions. In
this sector, prices are generally needed to be approved by government.
Airlines
are expected to provide safe and timely transportation to air passengers. It
should provide certain intangible elements like transportation itself, service
frequency, pre-flight, in-flight and post flight service. Tangible elements
like the aircraft and food and drinks served are also included. The
profitability of airlines depends on the quality service it offers to the
air-passengers.
Aus
Airlines may lose its advantage, it faces price war from its competitors,
necessitating to reduce the airfares. If the industry experiences overcapacity
of flights, it may affect the stable
Position
of the airlines, moreover, the airlines, should also maintain standards to
maintain quality of services, which enable it to retain the customers.
Questions:
1. Identify
the challenges faced by the Aus Airlines in a run to survive.
Master’s
Program in Business Administration (MBA)
All
Questions Carries Equal Marks.
Questions:
1.
What do you understand by the
term ‘liquidity of a bank’?
SUBJECT:-BANKING MANAGEMENT
Total Marks—80
Q.1) The exchange rate and forward rate of
rupee against US dollar on 3rd November,
2008 is given below:
(20 marks)
Spot
rate 1 US dollar Rs 45.36
One
month forward 3.72%
Three
months forward 3.27%
Six
months forward 2.76%
Twelve
months forward 2.26%
Calculate the forward rate, forward
premium rate and swap rate from the given data.
Question No. 1 is compulsory and is for 16 Marks. Please
attempt any 4 questions from question number 2 to 9.
1. Case
Study : (Compulsory)
BURNOL
Burnol has been around for six decades
as a yellow burns-relief ointment. It
has almost become a generic brand. Its
yellow colour reminds one of turmeric, the traditional burns-relief remedy.
The brand has been recently acquired by
Dr. Morepen (a subsidiary of Morepen Laboratories Ltd.) from Reckit
Piramal. The brand has high recall
value. Morepen is the brand’s third
owner (Boots is the first, Pirmal second).
Burnol’s position in the mind space of
the consumer is that of the burns ointment.
It is open to marketers to reposition the brand. But sometimes the brand does not budge from its
original position. Burnol is a typical
example. It is so strong as anti-burn
ointment that it has become intractable.
Burnol introduced by Boots started
domestic manufacturing in 1948. JWT handled the account. Formerly, it was sold on prescription. In 1960 it became over-the counter (OTC) product.
As Indian housewives depended upon
kerosene or wood-fed stoves, Burnol became an integral part of the
household. In 1967, Burnol’s application
was far widened, to include antiseptic properties against cuts and other wounds.
But it did not succeed and Boots reverted to its original anti-burns
position. In 1972, Shield was launched
by SKF as a competitive brand. It was
followed by Medigard by J.L. Morison.
But they could not affect Burnol.
In 1980, a commercial on DD showed a
daughter entering kitchen and getting burns due to oil splash. The mother uses
Burnol and the VO says “Haath jal gaya? Shukar hai ghar mein Burnol jo hai”.
Burnol is now marketed by Dr. Morepen
Lab as protective cream which should be kept handy always.
Question:
- As a
Management consultant give your comments on Burnol as a brand.
2. What
do you understand by the concept of a Brand?
Describe the characteristics of Brands.
3. a. Define the Brand Image. Explain the dimensions
of Brand Image.
b. What is meant by Brand Identity?
Explain the different elements of Brand Identity.
4. Discuss
in detail the different stages of brand building process.
5. a. What is Brand Audit? Explain its importance.
b. Describe the two steps in brand
audit.
6. “Positioning
is an outcome of our perceptions about the brand relative to the competing
brands” – Discuss with examples.
7. How
do consumers perceive and choose brands? Discuss.
8. What
are the different phases of strategic brand management process?
9. Discuss
the “TEN COMMANDMENTS” of Global Branding.
SUBJECT: BRAND MANAGEMENT
COURSE : Total Marks : 80
Case
Studies for Analyzing :
1)
There are six cases
2)
Case 4 (compulsory) : 24 marks
3)
You have to attempt only other four cases, which carries 14 marks each (i.e 14
x 4 = 56 Marks)
CASE - 1 (14
Marks)
OLD SPICE COSMETICS FOR MEN
Old
Spice has been a global brand of cosmetics for men. Their range includes,
after-shave lotion, lather
shaving
cream, talcum powder, shampoos and hair cream. In India the first and most
successful product
launched
was after-shave lotion.
In the
year 1986 the market share of Old Spice products in India was as follows:
•
After-shave lotion 65 per cent
•
Lather shaving cream 9 per cent
•
Talcum powder 1 per cent
•
Shampoo — trace
• Hair cream — trace
Old Spice brand has remained one of the most
respected brands worldwide. In 1988, lather shaving cream
advertisement
was among top ten advertisements in the world.
a) Make an alternative advertising plans
for Old Spice. Has
the advertising helped the
brand to gain grounds in India? Please
give your comments.
SUBJECT: Business Strategy
Name : Jala Bhagwan Reference Number: KP-00612-2010345
Note:-
1) Kindly write case study number question number properly
2)
Attached question papers with answer sheets
___________________________________________________________________________
Case 1 (20 Marks)
Door
Darshan is the India’s premier public service broadcaster with more than 1,000
transmitters
covering
90% of the country’s population across on estimated 70 million homes. It has
more than
20,000
employees managing its metro and regional channels. Recent years have seen
growing
competition
from many private channels numbering more than 65, and the cable and satellite
operators
(C & S). The C & S network reaches nearly 30 million homes and is
growing at a very fast
rate.
DD’s
business model is based on selling half – hour slots of commercial time to the
programme
producers
and charging them a minimum guarantee. For instance, the present tariff for the
first 20
episodes
of a programme Rs.30 lakhs plus the cost of production of the programme. In
exchange
the
procedures get 780 seconds of commercial time that he can sell to advertisers
and can generate
revenue.
Break-even point for procedures, at the present rates, thus is Rs.75,000 for a
10 second
advertising
spot. Beyond 20 episodes, the minimum guarantee is Rs.65 lakhs for which the
procedures
has to charge Rs.1,15,000 for a 10 second spot in order to break-even. It is at
this
point
the advertisers face a problem – the competitive rates for a 10 second spot is
Rs.50,000.
Procedures
are possessive about buying commercial time on DD. As a result the DD’s
projected
growth
of revenue is only commercial time on DD. As a result the DD’s projected growth
of revenue
is only
6-
10% as
against 50-60% for the private sector channels. Software suppliers, advertisers
and
audiences
are deserting DD owing to its unrealistic pricing policy. DD has options before
it. First, it
should
privates, second it should remain purely public service broadcaster and third,
a middle path.
The
challenge seems to be exploit DD’s immense potential and emerge as a formidable
player in the
mass
media.
i. What is the best option, in your view, for DD?
ii. Analyse the SWOT factors the DD has.
iii. Why do you think that the proposed alternative is
the best?
Business Administration
Marks
- 80
(Please
attempt any 4 of the below mentioned case studies. Each Case study is for 20
marks)
MR.
John
Please
read the case and answer the questions given at the end.
John
was rapidly becoming the main topic of discussion for the workers on E-shift.
For the past year, he had been working in the jeep-transportation department at
a large manufacturing plant. His record of attendance was good and his work was
considered far above average by his immediate supervisor. His supervisor also
considered John the informal leader of the transportation department. This
feeling was shared by the foreman and the other workers.
Lately,
though, John had been seen by several supervisors breaking different safety
regulations. Most of the violations would have been of no more consequence than
a good talking to, so the supervisors let them slide.
Finally,
John was caught by the plant safety supervisor without his safety glasses on.
This resulted in his being laid off without pay for five working days.
It
was the plant's policy that safety
glasses must be to gain admittance to the plant and must be worn times in the
plant. This policy was to ensure that no employee would lose his eye-sight from
an accident or from a resulting fire.
This
written policy stated that an employee who was caught not wearing his safety
glasses would for the first offence get a five day lay-off and then for a
second offence gets another five day suspension. After John returned to work,
he was again observed not wearing his safety devices. Within a few days of his
return, John was caught by the same safety supervisor without his safety glasses.
The supervisor informed John in an angry voice, "l m getting tired of
writing you up for stupid mistakes." At this point, John replied,
"Why don't you go home and smash your head. " The supervisor then
struck John, dt which point John proceeded to beat the supervisor unconscious.
John
was laid off from work until the company could decide what action to take
regarding the fight. After a brief meeting the next day, Mr. Prasad, the
transportation supervisor, informed John that he was terminated. A union
steward then asked Mr. Prasad about the fate of the supervisor. Mr. Prasad
replied, "He will remain at work as far as I know. " The union
steward immediately stepped to the telephone and called the union president.
From the ensuing conversation, Mr. Prasad learnt that a wild cat strike might
be ordered over the firing of John and not the supervisor.
Mr.
Prasad knew that it was the company's stated policy that whoever started or was
involved in a fight would be terminated immediately. Mr. Prasad was beginning
to wonder whether the company had made a mistake in its decision and what
should be done now.
Questions:
(a)
What is the problem in the case?
(b)
How do you see the behavior of the safety supervisor? What would you do if you
were the safety supervisor ?
(c)
How do you see the change in John's behavior from an informal leader to the one
involved in a fight with a supervisor vis-a-vis the company's policy?
(d)
Could Mr. Prasad and the safety supervisor have prevented John's case at the
initial level?
CASE
– 1 BHEL’S Strategic Intent
Bharat Heavy Electricals Ltd (BHEL) is
major Indian public sector enterprise in power, engineering, and manufacturing
divisions and centres spread all over the country. It exports to more than 45
countries.
The
Vision 2001 statement of BHEL is as below.
MISSION: To be the leading engineering enterprise
providing quality products, systems, and services in the fields of energy,
transportation, industry, infrastructure, and other potential areas.
VALUES:
─
meeting commitments made to external and internal customers
─
foster bearing, creativity, and speed of response
─
respect for dignity and potential of individuals
─
loyalty and pride in the company
─
team playing
─
zeal to excel
─
integration and fairness in all matters
BUSINESS MISSION: To maintain a leading position as suppliers
of quality equipment, systems, and services in the field of conversion,
transmission, utilisation, and conservation of energy for application in the
areas of electric power, transportation, and gas exploration and industries. To
utilise company’s capabilities and resources to expand business into allied
areas and other priority sectors of the economy like defence, communication,
and electronics.
COMPANY OBJECTIVES:
Growth
To ensure a steady growth by enhancing
the competitive edge of BHEL in existing business, new areas, and international
operations.
Profitability
To provide a reasonable and adequate
return on capital employed primarily through improvement in operational
efficiency, capacity utilisation, and productivity and generate resources to
finance the company’s growth.
Question
Analyse the vision statement of BHEL
and comment on its positive and negative features.
CASE
I
A
Reply Sent to an Erring Customer
Dear Sir,
Your letter of the 23rd, with a
cheque for Rs. 25,000/- on account, is to hand. We note what you say as to the
difficulty you experience in collecting your outstanding accounts, but we are
compelled to remark that we do not think you are treating us with the
consideration we have a right to expect.
It is true that small
remittances have been forwarded from time to time, but the debit balance
against you has been steadily increasing during the past twelve months until it
now stands at the considerable total of Rs. 85,000/-
Having regard to the many years
during which you have been a customer of this house and the, generally
speaking, satisfactory character of your account, we are reluctant to resort to
harsh measures.
We must, however, insist that
the existing balance should be cleared off by regular installments of say Rs.
10,000/- per month, the first installment to reach us by the 7th. In the meantime you shall pay cash for all
further goods; we are allowing you an extra 3% discount in lieu of credit. We
shall be glad to hear from you about this arrangement, as otherwise we shall
have no alternative but definitely to close your account and place the matter
in other hands.
Yours truly,
Questions:
1.
Comment
on the appropriateness of the sender’s tone to a customer.
BUSINESS COMMUNICATION
Page
1 Out of 1
Total Marks : 80
N.B. : 1) All questions carry
equal marks.
2) All questions are compulsory.
Q1)
Write short notes (any two) (10 Marks)
a)
The right Resumes for Effective job hunting
b)
E-Mail Messages as tool for successful business communication
c)
The art of Web Writing
Q2)
Explain the following (any two). (10 Marks)
a)
Communicating Across Cultures
b)
Using Visuals as aid for business communication
c)
Designing Documents, Slides for effective business communication
Q3)
Explain in brief the process of effective Job hunting
CASE–1:WhereDoWeGofromHere?
Asoneofthemanyseminarsheldtodiscussthecorporateresponseoffamily-own
edbusinesstoliberalisationandglobalisation,thekeynoteMrGurcharanDasco
ncludedhisspeechbysaying,“Intheend,IwouldsaythatthesuccessofIndian
economywoulddependonhowtheIndianindustryandbusinessrespondtotherefo
rmprocess.”
Astheproceedingsoftheseminarprogresseditbecameclearthattherewasadi
fferenceofopinionintheperceptionofparticipants.Thosewhoweresupporting
thecaseforlettingthefamily-ownedbusinessesfacecompetitionopinedthats
uchbusinessesinIndiahaveexhibitedfinancialacumen;itsmembershavegenera
llyadoptedanausterelifestyle;theyhavedemonstratedanabilitytotakecal
culatedrisks,andanabilitytoaccumulateandmanagecapital.Theyhavedevise
duniquemanagerialstyleandledthecreationoftheequitycultamongIndians.
Severalofthemarelow-costproducers.
Theparticipantscriticaloftheroleoffamilybusinesshadthisistosay:“Ther
ehasbeenatendencytomixupfamily’sintentwiththatofbusinessesmanagedby
them.Thereisalackoffocusandbusinessstrategy.Familybusinesseshavege
nerallyadoptedashort-termapproachtobusinesscausinglesspurposefulinvest
mentsinspeciallycriticalareassuchasemployeedevelopmentandproductdevel
opment.Customersanddevelopmentofmarketingskillshavebeenneglected.”
ThevaledictorysessionoftheSeminarattemptedtobringouttheissuesclearly
.Itculminatedinanagendaforreformbythefamilybusinesses.Thepointshig
hlightedintheagendaare:
1. Indianfamily-ownedbusinessorganisationsneedtoprofessionalisemanag
ement,
2. theyneedtocurtailthediversifiedoftheirbusinessgroupsandimpart
asharperfocustotheirbusinessactivities,and
3. theyneedtopaygreaterattentiontothedevelopmentofhumancapital.
Question
Supposeyouwereanobserverattheseminar.Duringteaandlunchbreaksyouhad
anoccasiontomeetseveralpeoplewhowereskepticalandfeltthatthereform
processwashavingonlyasuperficialimpactonthecorporates.Expressyouropi
nionthatyouformabouttheissuesattheseminar.
Case 1
Marks-16
This past winter, just days before Ray Goshorn and his wife were leaving for a trip to
Cancun, Mexico, their
beloved bichon fries, Frosty, had surgery that required serious post-operative care. That put the
Aurora, Colorado, couple in a bind: Who would watch their 9-year-old pooch and give him the proper love and medical attention while they were on vacation?
Goshorn turned to Camp Bow Wow, a Denver doggie day-care company. With a
veterinary technician on site, the outfit tended to Frosty’s needs-changing bandages, giving medicine, taking him in for checkups.
“When we picked him up, he was running around with all
the
puppies,” Goshorn says. “It was an incredibly comforting feeling to
know that Frosty was OK while we were away, especially in that kind of emergency
situation.”
Camp Bow Wow, the nation’s only franchised doggie day-care center, is much like a children’s nursery
where working parents drop off their tots. Pet owners leave their canines during the day or check them in for overnight stays. In climate-controlled facilities, they romp with toys, run on exercise machines, and swim in “paw pools.” Overnight campers are given their own beds to curl up on, rather than kennel-style
cages. “I wanted to have a comprehensive, safe, fun, place for dogs,” says Heidi Flammang, Camp Bow Wow’s founder and CEO.
DOGGED DREAMER.
For most owners, dogs have long been considered part of
the family. But families today are spending more and more money keeping Fido happy, as an increasing number of goods and services become available for those
on four legs: Pet therapists, designer doggie
shampoo,
and aromatherapy
products, to name a few. Indeed, this penchant
for pampering
now feeds a $34 billion industry, up
from
just $17 billion
in 1994,
according to the
American
Pet Products Manufacturers
Association.
“There are two groups that are feeding this,” says Bob Vetere, the APPM’s chief operating officer and co-
managing
director.
“The baby
boomers and young professionals
who are delaying
marriage or having families. And they’re turning to
their pets as companions. They have mare disposable income that they’re putting into the marketplace, which has ramped up the total spending.”
About 10 years ago, Flammang and her husband Bion channeled their love of dogs into a business plan for Camp Bow Wow. But when Bion was killed in a plane crash in 1994, Flammang, then a pharmaceutical sales rep, put her dreams on hold. She briefly switched careers, and in 1996 she became a certified financial planner. But her original dream kept nagging at her. “I’m an entrepreneur, and it was really my passion,” she says.
CHECK UP ON YOUR PUP. In 2000 she decided to move forward and plowed her savings of $100,000 into Camp Bow Wow. She took care of
the marketing and enlisted her brother, Patrick Haight, to handle
operations. In order to entice her target upscale clients, she went to dog parks with buckets of milk bones and talked to people walking their pooches. She also tapped into her experience in
pharmaceutical sales by networking with area veterinarians for referrals.
The first site was located in an old Denver war veteran’s hall. Immediately, clients began dropping off
their
dogs to be cared for. The venture proved so successful that within six months, Flammang expanded
the operation to include overnight boarding. A year later she opened a second location near Boulder. The idea caught on.
With the success came copycats, but Flammang distinguished her business from the start by providing an expanded menu of services. Unlike many facilities, Camp Bow Wow will care for older, sickly pets as well as puppies. Other features include onsite vaccinations
and grooming
care. And the strategically placed Webcams that ensure owners can check in on their “babies” anytime, from anywhere in the world, have become a hit. Prices run between $20 and $25 per day session and between $30
and $35 for overnight
boarding.
OVERSEAS
INTEREST. Flammang’s original plan was to establish just three of four centers in the
Flammang sold her first franchise in August, 2003. Today Camp Bow Wow has 11 locations. By the end of 2005, Flammang plans to have 75 sites, from Florida to Indiana. In two years, she predicts, the count will be 150 centers across the country. “We’re on target,” she says.
The concept has drawn lots of interest, with inquiries coming from as far as Germany. Franchisees pay an initial fee of $30,000 for a license and an additional $125,000 to $300,000 in
capital costs, such as real estate and renovations. In addition, franchises pay a
typical 6% royalty fee on gross sales and 1% toward advertising.
1. How would you describe Heidi Flammang’s approach to doing business?
2. In what ways is Camp Bow Wow’s business model creating more value for dog owners than its competitors? How has Flammang altered her business model over time
3. In what ways will Flammang’s business model and her use of franchising affect the profitability of her company?
Subject:
BUSINESS LAW
___________________________________________________________________________________
1) a)
What is a breach of contract?
b) What
do you understand by an anticipatory breach of contract?
c) State
the rights of the promise in case of anticipatory breach.
2) a)
State the effect of death, insanity and insolvency of the principal or agent on
a contract of agency.
b) When
does termination of agency takes effect?
c) When
is an agency irrevocable?
3)
Discuss the common features of a promissory note, bill of exchange and cheque.
4) a)
All
the Questions are Compulsory:-
1. Discuss the various provisions WTO has made for the developing countries? Critically evaluate the impact of WTO on the India.
2.
Discuss the present status of technology in India and Indian business
organization. Discuss the role of technology in the development of India.
3.
Briefly describe the process of formation of company according to the company
law? Describe the various modes of winding up of companies.
4.
Describe the various approaches to international business. Discuss the reasons
why organizations cross borders. Discuss the impact of MNCs on the host
country.
5. Explore
and explain the cross-culture dimension of international personnel management.
6.
Compile stock market data for a few specific countries. Attempt a comparative
trend analysis to throw light on nation-specific investment climate.
Business
Marketing_
Marks : 80
NB.1) All
questions carry equal marks.
2) All questions
are compulsory.
Q.No.1.write a
short note (any two) (10)
a) Customer
Retention and Maximization
b) The
One-to-One Media
c) The Character
of Business Marketing
Q.No.2.What is
Business Marketing? Discuss the Character of
Business
Marketing (10)
Q.No.3.what is
the Market Opportunities in term of Current and
Potential
Customers. (10)
Q.No.4.What is Marketing Strate
BUSINESS ETHICS
Total Marks : 80
NB.1)
All questions carry equal marks.
2)
All questions are compulsory.
3}
read questions carefully.
4}
Figures to the right indicate full marks.
Q1)
What is Ethical Analysis and discuss its Application: in Corporate Decision
Making?
(10 Marks)
Q2)
Define Corporate Ethical Leadership and discuss its nature and features? (10 Marks)
Q3)
What is Corporate Social Responsibility? Explain its characteristics? (10 Marks)
Q4)
Enumerate and explain the Ethical Implications of Technology? (10 Marks)
Q5)
Write short notes (any two) (10
Marks)
a)
Ethical
Analysis and its Application in Personal Decision Making.
CASE –
2 INCORPORATING CORPORATE SOCIAL
RESPONSIBILITY INTO STRATEGY AT THE TATA GROUP
‘In a free enterprise, the
community is not just another stakeholder in business, but is in fact, the very
purpose of its existence.’ This is a statement of the founder of the Tata group
of companies, Jamsetji N Tata. The thinking behind the statement probably
drives the corporate social responsibility initiatives at the Tata group of
companies.
The Tata group describes itself as ‘India’s
oldest, largest and most respected business conglomerates’, a depiction that
seems to be quite justified. The group’s businesses operate globally through 98
companies—27 of them publicly-listed—in seven business sectors. There are
nearly 2,90,000 employees working in these companies that have about 3 million
shareholders. The group’s turnover in 2006-2007 was about Rs. 130,000 crore.
There
are five core values that guide the Tata group’s business decisions: integrity,
understanding, excellence, unity and responsibility. The value of integrity
means conducting business fairly, honestly and with transparency. Understanding
involves caring, showing respect, compassion and humanity for colleagues,
customers and community. Excellence denotes striving constantly to achieve high
standards in work and quality. Unity implies building strong relationships with
colleagues, customers and business partners. Responsibility signifies giving
back to the community and society.
The
tradition of CSR is embedded in the history of the Tata group. The J.N. Tata
Endowment Scheme was established in 1892. Over the years, individual family
members have created a constellation of trusts and endowments that contribute
to a wide range of CSR activities. In the words of J.J. Irani, ex-managing
director of Tata Steel: ‘Some people consider social responsibility as an
additional cost; we don’t. We see it as part of an essential cost of business,
as much as land, power, raw materials and employees.’ This is seen in the
quantum of funding that channeled into CSR. The Tata group contributes nearly
30 per cent of its profit after tax, which is an unusually high figure, when
other companies or business groups may take pride in putting in just one per
cent of profits into CSR. The high social investment come from the Tata trusts
that have a controlling interest in the holding company, Tata Sons. This
ensures that the dividends are paid out are directed to CSR, making the Tata
group companies unique in ensuring that personal wealth is converted into
social capital.
The
Tata group has created a formal structure to direct CSR activities. The Tata
Council for Community initiatives is a centralised agency consisting of the
Tata companies’ CEOs, charged with the responsibility of directing and
coordinating the CSR activities across the group. It is headed by a member of
the group corporate centre, one of the two top governance bodies, the other being the group executive office.
This is an indication of the high priority accorded by the Tata group to CSR.
In order to create accountability, the Tata group has a distinctive evaluation
system called the Tata Index for Sustainable Human Development. The Index is a
set of guidelines for Tata companies looking to fulfill their social
responsibilities. In the words of Anant G. Nadkarni, vice-president, group
corporate sustainability, ‘We have adopted a business model to drive social
responsibility effort within the group because that way, you ensure a huge
network. The Index helps structure our efforts and quantify their effect on the
communities and people are aimed at.’
Questions:
1.
Collect
evidence from the case to support the argument that social responsiveness at
the Tata group is closely aligned with its strategic management.
2.
How
would you respond to critic who says that the Tata group engages in CSR
activities to enhance the reputation of the Tata brand and thereby, benefit
economically from its social responsibility initiatives?
General mgmt
REBRANDING
MCJOBS
As with most fast-food restaurant chains, McDonald’s
needs more people to fill jobs in its vast empire. Yet McDonald’s executives
are finding that recruiting is a tough sell. The industry is taking a beating
from an increasingly health-conscious society and the popular film Supersize Me. Equally troublesome is a
further decline in the already dreary image of employment in a fast-food
restaurant. It doesn’t help that McJob,
a slang term closely connected to McDonald’s, was recently added to both Merriam-Webster’s Collegiate Dictionary and
the Oxford English Dictionary as a
legitimate concept meaning a low-paying, low-prestige, dead-end, mindless
service job in which the employee’s work is highly regulated.
McDonald’s has tried to
shore up its employment image in recent years by improving wages and adding
some employee benefits. A few years ago it created the “I’m loving it”
campaign, which took aim at a positive image of the golden arches for employees
as well as customers. The campaign had some effect, but McDonald’s executives
realized that a focused effort was needed to battle the McJob image.
Now McDonald's is fighting
back with a “My First” campaign to show the public—and prospective job
applicants—that working at McDonald's is a way to start their careers and
develop valuable life skills. The campaign’s centerpiece is a television
commercial showing successful people from around the world whose first job was
at the fast-food restaurant. “Working at McDonald's really helped lay the
foundation for my career,” says ten-time Olympic track and field medalist and
former McDonald's crew member Carl Lewis, who is featured in the TV ad. “It was
the place where I learned the true meaning of excelling in a fast-paced
environment and what it means to operate as part of a team.”
Richard Floersch, McDonald's
executive vice president of human resources, claims that the company’s top
management has deep talent, but the campaign should help to retain current
staff and hire new people further down to hierarchy. “It’s a very strong
message about how when you start at McDonald's, the opportunities are
limitless,” says Floersch. Even the McDonald's application form vividly
communicates this message by showing a group of culturally diverse smiling
employees and the caption “At McDonald's You Can Go Anywhere!”
Questions
1.
Discuss
McDonald's current situation from a human resource planning perspective.
CLINICAL PHARMACOLOGY
MARKS :80
N.B:
1) All case studies are compulsory.
2) All case studies carry equal
marks.
CASE STUDY: 1
Rancip
co. wants to discover and develop a new drug costs $ 800-1000 million and takes
longer
than 12 years. Clinical development the most important step prior to a drug
entering
the
market takes 7 years. Each day’s delay in completing the drug development and
launching
the product in the market means a revenue loss of $ 1 million. So they appoint
Mr.
Kate as a project mager and the company expects the company expects the project
management
techniques to reduce this increasing cost and time pressure.
Questions:-
Q.1)
What are the important responsibilities of Mr. Kate?
Q.2)
What are the different stages Mr. Kate will use in the Process to set up the
project and
run
it?
Q.3)
On what elements will Mr. Kate focus?
Q.4)
What are your Suggestions?
Clinical Research
N.B.: 1) All questions carries
equal marks.
1. While understanding headache
what are the sensitive to mechanical
stimulations? Explain Migraine
& Tension headaches. State the
Limitations of symptoms?
2. What are the reasons of the use
of animals for clinical research? How the
Guinea Pigs, Mice & albino
rats, the hamster, rabbits & dogs are useful
in clinical research?
3. What are the purpose of
Laboratory tests carried out or employ by a
clinicians?
COST & MANAGEMENT ACCOUNTING
CASE STUDY : 1
J
P Ltd manufacturers of a special product, follows the policy of EOQ for one of
its components. The
components’s
details are as follows.
Purchase
price per component, Rs 200
Cost
of an order Rs 100
Annual
cost of carrying one unit in inventory,
10
per cent of purchase price
Annual
usage of components, 4000
The
company has been offered a discount of 2 per cent on the price of the component
provided the lot size is
2000
components at a time.
Q1)
You are required to compute the EOQ?
Q2)
Advise whether the quantity discount offer can be accepted (assume that the
inventory carrying cost
does
not vary according to discount policy).
Q3)
Would your advise differ if the company is offered 5 per cent discount on a
single order?
Q4)
Explain the term EOQ?
SECTION I
Any four: Marks: 20
1.
What a note on tender and tender notices.
2.
Discuss the different types of tenders?
3.
Write a note on EMD and SD.
4.
What are the procedures followed after the opening of a
tender?
5.
Write a note on tender document.
Answer any two: Marks:40
1.
Explain the importance of organization in construction
activities.
2.
Enumerate the general principles to be followed in forming
an organization system.
3.
Under what situations, a functional organization is suitable
for construction management?
SECTION I
All
questions are compulsory
1. Marks: 40
What do you understand by
“investment appraisal”? Explain the following methods of project appraisal. What do
you understand by “cash flow forecasting”?. What neat sketches, explain the
uses of S – curve.
(i)
Return – on capital employed
(ii)
Pay back method
(iii)
Discount cash flow method
2. Marks: 20
A
company is engaged in producing a spare part which is sold at an uniform price
of Rs. 100 each. The variable cost of producing the spare part amounts to Rs.
60 per unit while the fixed costs amount to Rs. 250000. How many spare parts
must be produced and sold so that company breaks even? How much sales would be
made at this level of activity, if the firm desires a profit of Rs. 150000.
Subject:
Construction Management (Specialization)
_________________________________________________________________________
1.} Explain in
brief about the reporting and the monitoring system used in construction?
All
companies are required to have an integrated information system which includes
estimating, job costing, accounting, payroll, and scheduling. A management
information system is integrated by means of a cost code of accounts.
The features of a progress reporting system are:
Work breakdown structure
Physical percentage complete
Planned and actual duration
Earned Value and project cost updates
Status report and forecast report
Estimate at completion and Estimate to completion
Manpower availability, utilization and productivity report
Material procurement and distribution
Plant and machinery availability, productivity and usage
Financial summary, Progress payment, and project cashflow
Project technical documents report
Request for further information matrix
Procurement status report
Report Summary
Project accounting system include:
Accounts payable & receivables
Balance sheet
Profit and Loss Statement
Financial Ratios
Purchase & expenditure register
Contract costs
General ledger
Purchase order
Project cost detail and summary
Project Cash flow Statement
The features of a progress reporting system are:
Work breakdown structure
Physical percentage complete
Planned and actual duration
Earned Value and project cost updates
Status report and forecast report
Estimate at completion and Estimate to completion
Manpower availability, utilization and productivity report
Material procurement and distribution
Plant and machinery availability, productivity and usage
Financial summary, Progress payment, and project cashflow
Project technical documents report
Request for further information matrix
Procurement status report
Report Summary
Project accounting system include:
Accounts payable & receivables
Balance sheet
Profit and Loss Statement
Financial Ratios
Purchase & expenditure register
Contract costs
General ledger
Purchase order
Project cost detail and summary
Project Cash flow Statement
Executive Master’s Program in Business Administration
(E-MBA)
Solve all Questions.
All Carries Equal Marks.
Q1) what do you understand by Arbitration? What are the
useful of Arbitration?
Q2) List the special rules that have to be followed while constructing.
Q3)
Write a note on role of a Civil Engineer while planning and constructing a
building.
Q4) what do you understand by economic life of equipment?
Also differentiate between economic life and useful life?
Q5) which are the two main types of contracts? Explain them
and list at least three sub types under each of them?
Q6)
what are important stages in Construction?
Construction Technology
Section A: Objective
Type (30 marks)
This section consists of Multiple
Choices/Fill in the Blanks & short notes type questions.
Answer all the questions.
Part one questions carry 1 mark each
& Part Two questions carry 5 marks each.
Part One:
Multiple Choices:
1. Excavation carried out for construction of individual
foundation and trenches is- :
a. Sloped excavation
b. Bulk excavation
c. Confined excavation
d. Excavation in rocks
2. Which of the following is not the temporary exclusion of
controlling ground water?
a. Sump pumping
b. Cofferdams
c. caissons
d. Well point system
3. Strength, water-tightness, abrasion
END OF SECTION A
Caselet
1
The
president rise in commodity prices across the board, s posing major threat to
those working on construction projects, in general and real estate projects, in
particular. The prices of raw material are it Examination Paper of Construction
Management
3 IIBM
Institute of Business Management
cement, steel,
aluminum, plastics, etc., are seeing an upward rally. This can hamper the
growth of the sector adversely in case the demand for these projects, worth
crores of rupees, falls. The impact of this fall would be severe on country’s
infrastructure development as well as the growth of the manufacturing sector.
This lurking risk is not restricted only to domestic sector but is gaining
global attention. Globally
Questions:
1. The cost-effective construction technologies would emerge
as the most acceptable case of sustainable technologies in India. Comment
2. Explain what lessons are required to be learned from
International experiences and its own past experiences in construction project.
Project Management in
Construction
Section A: Objective
Type (30 marks)
This section consists of Multiple
Choice questions & short note type questions.
Answer all the questions.
Part one questions carry 1 mark each
& Part Two questions carry 5 marks each.
Part One:
Multiple Choices:
1. It included manpower, material and machinery that is necessary
to perform the work:
a. Scope
b. Quality
c. Resources
d. Completion time
2. In this analysis a project is formulated and appraised based on
the estimates generated from past data, experience & analysis.
a. Risk analysis
b. Sensitivity analysis
c. Probability analysis
d. Economic analysis
3. It is a verbal written or on-line document that shows the
up-to-date performance status of a task that has been entrusted to a
responsibility/accounting centre.
a. Trends forecasting
b. Reporting performance
c. Performance variance anal
Caselet
1
Huge
Electronics Company (HEC) is a designer and manufacturer of electronics
equipment that is sold primarily to government/military customers. Located in
the Western United States, HEC grew rapidly in the 1970s to become one of the
nation’s largest government contractors with employees in excess of 50,000.
Partly because of HEC’s rapid growth, the company organization chart was
constantly in a state of flux. Despite the changes, the engineering divisions
remained fairly stable in a classic project management structure. The
manufacturing division was structured in a matrix organization because of the
large investments in manufacturing equipment necessary. Duplicating these
equipment purchases for every project would not be cost effective.
Naturally,
the project managers in the engineering division’s wieded a great deal of power
to set policy and make decisions. The manufacturing project managers did not
possess the total authority shared by their engineering counterparts; they did,
however, have a strong say in controlling the destiny of their projects, if not
the operating policy of the division. Due to of the matrix structure,
functional and project managers coexisted at the same level in the management
hierarchy, both reporting directly to the division manager. While the power in
the division was spread evenly between functional and project management, when
push came to shove, the project mangers’ possessed up what through the project
structure I led to the influential edge that seemed to exist.
Make
Versus Buy Decisions
As
a result of the fast growth experienced by HEC, production capacity could not
keep pace with demand in many cases. Some of the company’s product designs had
to be off loaded either completely or partially for the production phase of a
contract. The question of who should/would make the decision whether to
manufacture in-house or off-load a particular product was always a point of
contention. At least three parties influenced the decision: (1) the
manufacturing project manager (MPM) (2) the manufacturing functional managers,
and (3) the engineering project manager. Initially a manufacturing project plan
is published by the MPM. The engineering project manager can influence make-buy
decisions by the way the products are specified on the drawings to be used for
manufacturing facility is incapable of producing, the MPM has no alternative
but to have the product fabricated by a firm with the necessary capability.
Questions:
You
are the project manager: you know how important project is for, both, the
company and your career.
1.
Should you go with a department that has been chronically delaying when the
contract has a large incentive/penalty clause for on-time delivery?
SUBJECT:
Consumer Behavior (re-exam)
Note:-
1) Kindly write question number properly
2)
Attached question papers with answer sheets
_____________________________________________________________________________
Case
– 1 -Fashion Statement through Khadi
As
India’s traditional hand-spun cotton fabric, khadi feels coarse and unrefined.
But the feelings it evokes
in
anyone with any empathy in India’s heroic struggle for emancipation from
colonial rule, is anything but
that.
Till
date the fabric bears the invisible-but-indelible imprint of the charkha (spinning
wheel), the late
M.K.
Gandhi’s revolutionary symbol for self-reliance and emancipation (through
unity, expressed in the
Over
the years, KIVC set up thousand of outlets across India. Sales were good. But
with the
all
policy incentives to the sector, people were buying efficiently machine-made
textiles. The
KVIC
started marketing two brands, Khadi and Sarvodaya, to which it owns the rights.
The former
products.
Test marketing efforts are already underway in South Africa, Dubai, and a few
other overseas
markets.
QUESTIONS:-
1.
Would marketing in foreign countries require study of a popular country’s
culture aspects and
buyer
behaviour before marketing Khadi there? What aspects would need to be
CASE I
Sunder
Singh
Sunder
Singh had studied only up to high school. He was 32-years of age, lived alone
in a rented room, and worked eight-hour shift at one petrol pump, then went to
the other one for another eight-hour shift. He had a girl friend and was
planning to marry.
One day when he returned from work, he got a note from his
girl friend that she was getting married to someone else and he need not bother
her. This was a terrible shock to Sunder Singh and he fell apart. He stopped
going to work, spent sleepless nights, and was very depressed. After a month,
he was running Iowan his savings and approached his earlier employers to get
back his job, but they would not give him a second chance. He had to quit his
rented room, and sold few things that he had. He would do some odd jobs at the
railway station or the bus terminal.
One day, nearly two years ago, he was very hungry and did
not have any money and saw a young man selling newspapers. He asked him what he
was selling and he told him about Guzara (an independent, non-profit,
independent newspaper sold by the homeless, and economically disadvantaged men
and women of this metro city). Sunder Singh approached the office and started
selling the newspaper. He did not make a lot of money, but was good at saving
it. He started saving money for a warm jacket for next winter.
He was reasonably happy; he had money to buy food, and no
longer homeless and
QUESTIONS
1.
What
does the purchase of a product like Nike mean to Sunder Singh?
Consumer Behavior
1. You
are the brand manager of a new line of light weight autofocus, economically
priced
digital
cameras. Describe how an understanding of consumer behaviour will help you in
your
segmentation
strategy and promotion strategy. What are the consumer behaviour variables
that are
crucial to your understanding of this market ?
2.
Gillette, an established market leader in shaving products, is planning a foray
into skin
care
products for men. How can the company use stimulus generalisation to market
these
products
? Can instrumental conditioning also be applied in this marketing situation ?
How ?
3. You
have been asked to advise a mens wear apparel manufacturer, to help them
suitably
segment their market and identify the most appropriate target segment. The
company
manufactures both formal and casual wear, and has a stylish, upmarket range.
You want
or to apply the VALSII typology to help them identify
the
target segments. Explain how would you utilise this approach and which segments
would be the most
appropriate for this manufacturer ?
CORPORATE
FINANCE MANAGEMENT
Q.1)
Give A brief On Optimizing the Corporate Finance Function, The External
Business
Environment and Corporate Financial Strategy. The Strategic Logic of High
Growth?
Corporate
Governance
Section A: Objective
Type & Short Questions (30 Marks)
· This
section consists of Multiple Choice & Short Note Types questions.
· Answer
all the questions.
· Part
one carries 1 mark each & Part Two carries 5 marks each.
Part One:
Multiple
Choices:
1. ________A group of persons chosen to govern the
affairs of a corporation or other large institution.
a .Memorandum of Association
b. Nomination Committee
c. Board of Directors
d. Shareholders
2. BIFR stands for_______
a. Board of India and Financial Reconstruction
b. Board of Industrial and Financial Reconstruction
c. Board of Industrial and Finance Reconstruction
d. None of the above
3. ________is a review in which an auditor analyzes
and verifies various records and processes relating to a
company‟s quality program.
a.
Cost
Au
Caselet
1
Real
Juice Company
The
company is in the business of producing and marketing fruit juices. Ritu joshi
and Rohit Jain were
looking
at the ad copy and turning it over and over again in their mind. The copy read,
¡°The best fitness plan
for
you real fruit, honest juice and no sugar. This was the main copy line. The
more Ritu joshi repeated this
END
OF SECTION A
Examination
Paper of Corporate Governance
IIBM
Institute of Business Management 3
line
in her mind the uneasier she became. Something is wrong in the copy, she said
to Rohit jain, the
marketing
head. We cannot say best for health when we know for sure that the juice
contain preservatives
and
food color.
Rohit
jain said, I don.t see if anything is wrong in this. With food colors and
preservatives added we couldn.t
say
it is best. This is what is wrong m replied Ritu.
Rohit
said, but this is hyperbole and permitted by law. There is nothing wrong in
saying this. Have you not
almost
noticed all detergent brands say for best wash or whitest wash? This is simply
a way of putting your
claim
of brand.s superiority. We are not talking about detergent washes and fabrics
it is a health and fitness
fruit
juice. We could not say something like., a great way to plan your fitness
programme. or something like
that.
We are saying real fruit, honest juice, and no sugar. ¡¦ not a word about food
color and preservatives..
Any
consumer can contest our claim.¡±
Rohit
Jain though for a moment then said, ¡°let us get the legal opinion from our
lawyer, Amit soni, to be on
the
safe guard.
Amit
listened to what Ritu had to say then said, ¡°Companies use advertising to
provide information to
consumers
and offer alternatives in a competitive market situation. Advertising is false
when it says A=B
and
that is not true. But the ad is misleading; it falls under the category of
unfair trade practice.¡± Loudly
reading
the ad copy, Amit said.¡± hyperbole such as best, newest most effective way,
are permissible and
consumers
are unlikely to take such claims with ant seriousness. When a brand says its
air-conditioner is best
or
most efficient, consumers know that this is just a manner of speech and do not
truly believe and put their
money
on such claims.
¡°Yes,
Real juice passes the legal test fine, but ethically it won.t be correct,¡±
said Ritu joshi. ¡°Please
understand.
Here you are not making a claim,¡± said Amit soni.
Amit
soni said,¡± comparative advertising is healthy but the advertiser must be
clear about the claims to be
made.
In this case, you are saying that Teal juice is good because it comes in cans
and bottled drinks are not
as
good. This is a direct attack on bottled drinks. Advertiser does not disclose
all the parameters they have
considered
in their conclusion of .best.. They may select some major ones or may cheese to
highlight the
trivial
ones and ignore the major ones. These things happen every day and are not
strictly provided under the
law.
There must be prima facie evidence of damage or misrepresentation to establish
a case of unfair trade
practice.¡±
¡°so, we are legally safe,¡± said Rohit jain. ¡°We will reword this campaign,
but our other campaigns
have
passed to muster.¡±
Ritu
joshi felt differently, she said, ¡°legally we may safe, but we have to also
take an ethical view.¡±
Question:
1.
Analyze the issues in the case.
2.
Why should advertiser bother about ethics if the ads measure up to legal
parameters
INFORMATION
TECHNOLOGY FOR MANAGEMENT
CASE STUDY : 1
Kotak Securities, a regional stock brokerage
firm, hired a Chief Information Officer (CIO), a senior manager who is
responsible for all technology in the firm. The brokerage firm uses a
technology heavily as it is typical in the industry. Kotak Securities has a
number of systems to process stock trades and support its brokers. It also
subscribes to a broker workstation system provided by a market data vendor.
Each broker has a personal computer that provides a great deal of data and
analytic capabilities in different windows on the screen.
The new CIO surveyed users and potential users at Kotak Securities
Ltd. He concluded that in the past, users had very negative attitudes towards
system. However, the interviews he conducted convinced him that users’
attitudes were now different. The users described problems but also mentioned
that they were very optimistic about the potential of technology and wished
they could implement the technology faster. The new CIO was surprised by the
creative suggestions that come from users during the interviews.
Q1) What events do you think are
responsible for the new attitudes on the part of users?
Q2) Suggest creative ideas
to the CIO?
Q3) How can the CIO take
advantage of them?
Q4) Explain the types of system?
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